Katherine Melchior Ray
Chief Marketing Officer
Expert insights
- Simply put, AI doesn’t get context. Even the most sophisticated AI systems, they can analyze patterns and they can predict behaviors, but they don’t fully understand the cultura...
- Teams with diverse perspectives… provide a wider range of cultural insights. And they are more willing to point out other people’s blind spots. So what happens is if you can unl...
- Working with luxury brands, particularly and legacy brands, I realized that sometimes the best brands have this potential to be super elastic by pushing two seemingly opposing t...
- This aspect of the cultural intelligence of the brand, it will show up in the P&L through higher retention, better margins, lower acquisition costs over time… This is where it c...