Jim Sturm
President of North America at Capillary Technologies
Expert insights
- What’s happened with third-party cookies and, more predominantly, regulations and consumer privacy, is a move completely away from speculation or third-party data to first-party...
- A great program is focused on three categories: driving incrementality, combining product and experience to gain emotional engagement with a consumer, and using the program to s...
- Every CFO tends to be a skeptic of loyalty initiatives in the beginning, but as long as the initiatives you’ve created can be directly attributed to the bottom line in the repor...
- AI and predictive analytics are table stakes.