Jaclyn Wands
VP of Product and AI at Phaedon
Expert insights
- As a leader in marketing, you need to have at least a conceptual understanding of just how frequently these models can be wrong. And I quote my favorite statistician, E.P. Box, ...
- If you are building on top of your transactional point economic systems with understanding your consumer, understanding their experiences with your brand, understanding what uni...
- What about how quickly did your loyalty member reengage with you after a documented error? So now you’re able to determine whether or not they’re a habitual transactional loyali...
- Maintain a high "curiosity lever"—encourage teams to step outside their roles as marketers, critically observe their own experiences as consumers, question the output of the bla...