George Chang
Senior Director, Digital Experience & Technology Corporate Marketing at Hexagon AB
Expert insights
- If you take a few measurements here and there, you’re not really going to get a whole lot of useful information. But it’s the large number of measurements in context with one an...
- The nice thing about data is that it’s objective and then people in general, by definition, they’re subjective… Our stance on this whole thing is very much, everyone’s opinion i...
- As we scale this program internally, we’re looking to democratize that testing and personalization process as widely as we can. We want to distribute that scale of people by ena...
- We’re able to do this because of Sitecore XM Cloud, right? That platform has the testing and personalization interfaces built directly into the same interface that they go in an...
- A failed test gives you just as much insight as a successful test, right? The success in driving this culture of testing isn’t dictated by how many tests you get right, like how...