Fredrik Skantze
CEO & Co‑Founder at Funnel
Expert insights
- The world isn’t deterministic anymore. Cookies are essentially going away, so you really have a lack of signal and signal loss. To make up for that, you need to use all the data...
- For most brands, if you actually stop marketing, you probably get 70% of the sales anyway, because you have a really strong brand. That’s called the baseline. So you need to mod...
- Forever data analysis has been the same. You sort of look at the data and then you sort of create dashboards and use drop downs or SQL to create graphs. But now with generative ...
- These platforms are an AI black box that do this better than any human, but they don’t have that signal and don’t know what happens on your website. You need to, in near real ti...