Donatas Smailys
Co-Founder and CEO at Billo
Expert insights
- If a business depends on an AI person, at minimum they risk being pushed out of recommendations.
- If you’re a brand using AI somewhere in your workflow and labeling what needs to be labeled, nothing changes for you today.
- Brands that build around real people now won’t have to scramble when the scope widens.
- Billo is not anti-AI, we use it every day — to read performance data, to brief creators, to make the work faster. What we don’t do is synthesize the person on camera, because we...
- The line is 'authored vs. spam,' but there’s a second line, disclosed vs. undisclosed, and platforms are enforcing both.
- AI is not a face, it’s a tool.