Dana Bodine
U.S. Vice President of Marketing at Trustpilot
Expert insights
- It’s not just a brand measure like NPS. It’s something that has meaning when you put it back out into the world
- Data is only as good as what you can do with it
- We’re in the de-centering of one voice. Customers want multiple data points—not just a single influencer’s opinion
- We’re inherently cynical. We want to see a little imperfection—it feels real
- Respond. Every day. To every voice. Because that’s what trust looks like.