Chuck Gahun
Principal Analyst at Forrester
Expert insights
- There’s a duality that exists between human consumers and AI agent consumers… We’re driven by emotion. They’re obviously machines, so they’re driven by logic. We’re shaped by id...
- And what we found through the research is that agents are looking for three things. They’re looking for context, they’re looking for fluency, and they’re looking for trust… Flue...
- This is a traditional content strategy business case in really what would be more of a white space frontier for your brand… This is not about tech implementations. This is about...