Breanna Moreno
Head of CX at NoFraud
Expert insights
- It's definitely an operational issue that directly impacts the profitability of that customer experience. I don't think many brands even understand the cost of these potential a...
- There are instances of friendly fraud: people aren't necessarily bad actors but think, 'Oh, I can manipulate this brand; they can afford it.' The unfortunate part is we know bra...
- We're really able to ask: what is this customer trying to do right now? It's much more intentional, and we can help brands position themselves to activate the appropriate respon...