Andy Baker
CEO & Founder at Sesimi
Expert insights
- Just because you have access to those tools, does not necessarily mean that you have therefore the right to be constantly making and changing content.
- We refer to it very much as like as freedom within the framework. So, let the user change some elements that are pertinent or relevant to those things that I described just befo...
- If you are consistent with your layout and you get the refreshed nature of the layout through imagery and headlines and offers, etc. You can scale content really quickly across ...
- The future conversation will be centered on being "brand safe" and ensuring you don’t have a "Frankenstein digital text stack" that creates more problems than it solves.