Andrea Tortella
CEO at Thrad
Expert insights
- The ads should bring so much value that actually I prefer the experience with the ads rather than without the ads. If I could choose, we want to get to a point where as many peo...
- The single one mistake, which is the denominator across all marketing teams and marketing leaders is inertia. It’s a lack of movement, it’s lack of experimentation. Action creat...
- What we need to do is to facilitate this attention shift from the publisher to the advertiser… you can look at the shift of the conversation before an ad and then after an ad. I...
- In that sense, I think about us not only as an advertising company, but nearly or even more as a data company. The most, coolest thing is the data. That’s the insight. It’s like...