Alexi Hatch
Chief Marketing Officer at Acoustic
Expert insights
- Intent also, I believe, has a half-life, right? It decays immediately, essentially. As soon as that intent shows up, it starts decaying, and it starts going away and becoming le...
- I’d rather make a decision based off of 85% of the data versus wait three weeks to lose out on something that I can activate on… in the need to prove our effectiveness, we’ve go...
- When we think about personalization, the question really is, is it personalized content or is it a personalized experience? Those are two very different things… I think it is th...