Alexandra Westfal
Chief Marketing Officer at Colibrix One
Expert insights
- Reputation travels faster than any campaign.
- Traditional marketing thinks in audiences, in big audiences, and ABM thinks in accounts. So this ABM or market-of-one means you treat a single enterprise account as if they are ...
- I believe we outgrew our previous identity, almost simultaneously with the growth of our ambitions; it reflects our shift from being perceived as a payment provider or electroni...
- We move at the speed of our client’s business with the safeguards of, let’s call it, a vault, which may sound a bit old-fashioned. It’s about convincing that our innovation isn’...
- The metrics I actually care about are much more practical. And first is inbound quality: if a prospect arrives and I still have to explain our core products and value propositio...