User numbers for BNPL are projected to grow from 86.5 million in 2024 to 91.5 million by 2025.
Source: Buy Now, Pay Later (BNPL) Market Trends & Statistics — Digital Silk (2025)
Cite as: Digital Silk. (2025). Buy Now, Pay Later (BNPL) Market Trends & Statistics. Retrieved from https://research.agilebrandguide.com/research/bnpls-billion-dollar-cyber-monday-surge-a-strategic-imperative-for-enterprise-cx-and-marketing-leaders