Traffic from LLMs surged by 570% from 2024 to 2025.
Source: Scratch and Trendemon: From Content Buffet to Decision Support: B2B Marketing in the Age of LLMs — Scratch Marketing and Media (2026)
Cite as: Scratch Marketing and Media. (2026). Scratch and Trendemon: From Content Buffet to Decision Support: B2B Marketing in the Age of LLMs. Retrieved from https://research.agilebrandguide.com/research/scratch-and-trendemon-from-content-buffet-to-decision-support-b2b-marketing-in-the-age-of-llms