Traffic declines were consistent across all surveyed regions: Midwest (-3.8%), Northeast (-3.9%), South (-4.0%), and West (-2.8%).

Name: Traffic declines were consistent across all surveyed regions: Midwest (-3.8%), Northeast (-3.9%), South (-4.0%), and West (-2.8%).
Creator: RetailNext
Published: 2025
License: https://retailnext.net/press-release/early-data-shows-u-s-black-friday-store-traffic-down-3-6

Source: RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer — RetailNext (2025)

Cite as: Joe Shasteen. (2025). RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer. Retrieved from https://research.agilebrandguide.com/research/retailnext-black-friday-data-strategic-shifts-for-the-value-driven-consumer

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