Survey of over 500 marketing leaders was conducted
Source: Lippincott: Navigating the Contradictions: Essential Strategies for the Modern CMO in 2026 — Lippincott (2026)
Cite as: Lippincott. (2026). Lippincott: Navigating the Contradictions: Essential Strategies for the Modern CMO in 2026. Retrieved from https://research.agilebrandguide.com/research/lippincott-navigating-the-contradictions-essential-strategies-for-the-modern-cmo-in-2026