PLG companies report median CAC payback periods of 12-18 months compared with 20-30 months for sales-led counterparts.
Source: Vereigen Media: Precision and Profit: Re-architecting SaaS Demand Generation for 2026 — Vereigen Media (2026)
Cite as: Vereigen Media. (2026). Vereigen Media: Precision and Profit: Re-architecting SaaS Demand Generation for 2026. Retrieved from https://research.agilebrandguide.com/research/vereigen-media-precision-and-profit-re-architecting-saas-demand-generation-for-2026