Only one-third (33%) of companies manage their consumer insights projects systematically
Source: The AI-Accelerated Enterprise: Unlocking Connected Insights for Competitive Advantage — Zappi (2025)
Cite as: Zappi. (2025). The AI-Accelerated Enterprise: Unlocking Connected Insights for Competitive Advantage. Retrieved from https://research.agilebrandguide.com/research/the-ai-accelerated-enterprise-unlocking-connected-insights-for-competitive-advantage