Only 8% of marketers report full confidence in their AI governance readiness
Source: Metamorphosis: Navigating AI-Driven Transformation with the State of Martech 2026 Report — Scott Brinker (2026)
Cite as: Scott Brinker, Frans Riemersma. (2026). Metamorphosis: Navigating AI-Driven Transformation with the State of Martech 2026 Report. Retrieved from https://research.agilebrandguide.com/research/metamorphosis-navigating-ai-driven-transformation-with-the-state-of-martech-2026-report