Intent-driven ABM programs generate pipeline at 40-60% lower cost per opportunity than untargeted demand generation.
Source: Vereigen Media: Precision and Profit: Re-architecting SaaS Demand Generation for 2026 — Vereigen Media (2026)
Cite as: Vereigen Media. (2026). Vereigen Media: Precision and Profit: Re-architecting SaaS Demand Generation for 2026. Retrieved from https://research.agilebrandguide.com/research/vereigen-media-precision-and-profit-re-architecting-saas-demand-generation-for-2026