In-store traffic across the United States declined by 3.6% compared to the previous year.

Source: RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer — RetailNext (2025)

Cite as: Joe Shasteen. (2025). RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer. Retrieved from https://research.agilebrandguide.com/research/retailnext-black-friday-data-strategic-shifts-for-the-value-driven-consumer

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