Financially insecure customers' likelihood to trust a business drops by nearly 7 points when facing budget constraints
Source: Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty — Qualtrics (2026)
Cite as: Qualtrics. (2026). Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty. Retrieved from https://research.agilebrandguide.com/research/qualtrics-navigating-financial-strain-why-reliability-not-price-drives-customer-loyalty