AI "Power Partners" are six times more likely to see a major impact on personalization (60% versus 10%)

Source: CMO Council: The Strategic Imperative of AI and Human Collaboration in Enterprise Marketing — CMO Council (2026)

Cite as: null. (2026). CMO Council: The Strategic Imperative of AI and Human Collaboration in Enterprise Marketing. Retrieved from https://research.agilebrandguide.com/research/cmo-council-the-strategic-imperative-of-ai-and-human-collaboration-in-enterprise-marketing

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