AI-native companies report productivity gains of 100-200%, compared to 20-50% for legacy firms
Source: AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026 — Callan Consulting (2026)
Cite as: Callan Consulting. (2026). AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026. Retrieved from https://research.agilebrandguide.com/research/ais-pervasive-impact-on-marketing-strategies-for-enterprise-leaders-in-2026