95% of boutique hotel guests indicate that personalization would make them more likely to book a stay.
Source: Bridging Ambition and Execution in Travel Data Strategy — Amperity (2025)
Cite as: Amperity. (2025). Bridging Ambition and Execution in Travel Data Strategy. Retrieved from https://research.agilebrandguide.com/research/bridging-ambition-and-execution-in-travel-data-strategy