89% of organizations rate their capacity to adopt and innovate with new marketing technologies as average or poor
Source: Lippincott: Navigating the Contradictions: Essential Strategies for the Modern CMO in 2026 — Lippincott (2026)
Source: Lippincott: Navigating the Contradictions: Essential Strategies for the Modern CMO in 2026 — Lippincott (2026)