86% of marketing leaders have been asked to justify AI spending by their board or C-suite in the last 12 months

Name: 86% of marketing leaders have been asked to justify AI spending by their board or C-suite in the last 12 months
Creator: Comviva
Published: 2026
License: https://agilebrandguide.com/bridging-the-ai-efficiency-divide-measuring-real-value-beyond-the-hype/

Source: Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype — Comviva (2026)

Cite as: Comviva. (2026). Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype. Retrieved from https://research.agilebrandguide.com/research/bridging-the-ai-efficiency-divide-measuring-real-value-beyond-the-hype

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