85% of travel industry conversions occur online
Source: Navigating Digital Experience Maturity: Imperatives for Travel and Hospitality in 2026 — Sitecore (2026)
Cite as: Sitecore. (2026). Navigating Digital Experience Maturity: Imperatives for Travel and Hospitality in 2026. Retrieved from https://research.agilebrandguide.com/research/navigating-digital-experience-maturity-imperatives-for-travel-and-hospitality-in-2026