83% of ad executives now utilize AI in the creative process
Source: IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders — IAB (2026)
Cite as: IAB. (2026). IAB and Sonata: Bridging the AI Ad Perception Gap: Strategic Imperatives for Enterprise Leaders. Retrieved from https://research.agilebrandguide.com/research/iab-and-sonata-bridging-the-ai-ad-perception-gap-strategic-imperatives-for-enterprise-leaders