77% of consumers have used third-party AI assistants like ChatGPT or Claude to help resolve issues with brands
Source: CSG: Addressing Customer Effort Inflation: Strategic Imperatives for Enterprise CX Leaders — CSG (2026)
Cite as: CSG. (2026). CSG: Addressing Customer Effort Inflation: Strategic Imperatives for Enterprise CX Leaders. Retrieved from https://research.agilebrandguide.com/reports/csg/csg-addressing-customer-effort-inflation-strategic-imperatives-for-enterprise-cx-leaders