76% of marketing leaders spend three or more hours per week correcting or refining AI-generated output.
Source: Optimizely: AI in Marketing: The Reality of More Work, Not More Time — Optimizely (2026)
Cite as: Optimizely. (2026). Optimizely: AI in Marketing: The Reality of More Work, Not More Time. Retrieved from https://research.agilebrandguide.com/research/optimizely-ai-in-marketing-the-reality-of-more-work-not-more-time