74% of consumers expect to know they are interacting with AI at the outset
Source: Ada: Elevating Agentic CX: Moving Beyond AI Promise to Measurable Business Impact — Ada (2026)
Cite as: Ada. (2026). Ada: Elevating Agentic CX: Moving Beyond AI Promise to Measurable Business Impact. Retrieved from https://research.agilebrandguide.com/research/ada-elevating-agentic-cx-moving-beyond-ai-promise-to-measurable-business-impact