71% of brands have identified useful data for personalization but have not integrated it
Source: Elevating E-Commerce: Advancing Personalization Maturity in a Disrupted Landscape — Mastercard (2026)
Cite as: Mastercard. (2026). Elevating E-Commerce: Advancing Personalization Maturity in a Disrupted Landscape. Retrieved from https://research.agilebrandguide.com/research/elevating-e-commerce-advancing-personalization-maturity-in-a-disrupted-landscape