69% of pet owners favor filing pets as legal dependents (and 68% favor tax breaks on pet food and medical care)
Source: The Harris Poll: The Pet-Centric Consumer: Strategic Imperatives for Enterprise Engagement — The Harris Poll (2026)
Cite as: The Harris Poll. (2026). The Harris Poll: The Pet-Centric Consumer: Strategic Imperatives for Enterprise Engagement. Retrieved from https://research.agilebrandguide.com/research/the-harris-poll-the-pet-centric-consumer-strategic-imperatives-for-enterprise-engagement