69% of Gen Z B2B buyers focus on securing the best price
Source: TrustRadius: Adapting to the Gen Z Software Buyer: Strategic Imperatives for Enterprise Leaders — TrustRadius (2026)
Cite as: TrustRadius. (2026). TrustRadius: Adapting to the Gen Z Software Buyer: Strategic Imperatives for Enterprise Leaders. Retrieved from https://research.agilebrandguide.com/research/trustradius-adapting-to-the-gen-z-software-buyer-strategic-imperatives-for-enterprise-leaders