68% reported being less likely to return a product after using AI for the purchase.
Source: Adobe: AI-Driven Commerce: Surging Traffic, Elevated Conversions, and Evolving Consumer Trust — Adobe (2026)
Cite as: Adobe. (2026). Adobe: AI-Driven Commerce: Surging Traffic, Elevated Conversions, and Evolving Consumer Trust. Retrieved from https://research.agilebrandguide.com/research/adobe-ai-driven-commerce-surging-traffic-elevated-conversions-and-evolving-consumer-trust