67% of 18–24 year olds are concerned about AI’s energy consumption, with 27% being very concerned about its environmental footprint.
Source: Shift: Navigating the Generational Divide in AI Adoption: Strategic Imperatives for Enterprise CX and Marketing — Shift (2026)
Cite as: Shift. (2026). Shift: Navigating the Generational Divide in AI Adoption: Strategic Imperatives for Enterprise CX and Marketing. Retrieved from https://research.agilebrandguide.com/research/shift-navigating-the-generational-divide-in-ai-adoption-strategic-imperatives-for-enterprise-cx-and-marketing