66% of consumers worry that brand content encountered online may not be real unless they’ve experienced the brand themselves
Source: TFC: In the Age of AI, People Still Trust People Over Pixels — The Freeman Company (2026)
Cite as: The Freeman Company. (2026). TFC: In the Age of AI, People Still Trust People Over Pixels. Retrieved from https://research.agilebrandguide.com/reports/the-freeman-company/tfc-in-the-age-of-ai-people-still-trust-people-over-pixels