66% of consumers use two or more channels before completing a purchase.
Source: Incisiv: Unified Commerce in 2026: The Imperative for Growth and AI-Driven Excellence in Specialty Retail — Incisiv (2026)
Cite as: Incisiv. (2026). Incisiv: Unified Commerce in 2026: The Imperative for Growth and AI-Driven Excellence in Specialty Retail. Retrieved from https://research.agilebrandguide.com/research/incisiv-unified-commerce-in-2026-the-imperative-for-growth-and-ai-driven-excellence-in-specialty-retail