66% explicitly state they do not trust AI to book on their behalf.
Source: Bridging the AI Trust Gap While Away From Home: Why Accountability Defines the Future of The Travel Customer Experience — Expedia Group (2026)
Cite as: X. Amatriain. (2026). Bridging the AI Trust Gap While Away From Home: Why Accountability Defines the Future of The Travel Customer Experience. Retrieved from https://research.agilebrandguide.com/research/bridging-the-ai-trust-gap-while-away-from-home-why-accountability-defines-the-future-of-the-travel-customer-experience