63% of shoppers think the brand’s website should resolve issues of fraudulent content
Source: Bazaarvoice: Elevating E-commerce Trust: The Imperative for Authentic User-Generated Content Verification — Bazaarvoice (2026)
Cite as: Bazaarvoice. (2026). Bazaarvoice: Elevating E-commerce Trust: The Imperative for Authentic User-Generated Content Verification. Retrieved from https://research.agilebrandguide.com/research/bazaarvoice-elevating-e-commerce-trust-the-imperative-for-authentic-user-generated-content-verification