60% of non-retired Gen X investors reported that retirement was a distant milestone until they reached age 50 or older.
Source: Bridging the Retirement Readiness Gap: Engaging Gen X Investors Effectively — Nationwide (2025)
Cite as: Nationwide. (2025). Bridging the Retirement Readiness Gap: Engaging Gen X Investors Effectively. Retrieved from https://research.agilebrandguide.com/research/bridging-the-retirement-readiness-gap-engaging-gen-x-investors-effectively