58% of consumers have replaced traditional search engines with generative-AI tools for product recommendations
Source: A B2C Example of the Brand Visibility for Agentic Commerce (BVAC) Framework — The Agile Brand Guide (2026)
Cite as: Kihlstrom, Greg. (2026). A B2C Example of the Brand Visibility for Agentic Commerce (BVAC) Framework. Retrieved from https://research.agilebrandguide.com/research/a-b2c-example-of-the-brand-visibility-for-agentic-commerce-bvac-framework