57% of marketing leaders cannot connect AI-driven customer satisfaction changes to revenue impact
Source: Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype — Comviva (2026)
Cite as: Comviva. (2026). Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype. Retrieved from https://research.agilebrandguide.com/research/bridging-the-ai-efficiency-divide-measuring-real-value-beyond-the-hype