57% of all shoppers have stopped buying from a brand due to a poor return or refund experience

Name: 57% of all shoppers have stopped buying from a brand due to a poor return or refund experience
Creator: Seel
Published: 2026
License: https://agilebrandguide.com/the-post-purchase-imperative-building-trust-and-loyalty-with-gen-z/

Source: The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z — Seel (2026)

Cite as: Seel. (2026). The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z. Retrieved from https://research.agilebrandguide.com/research/the-post-purchase-imperative-building-trust-and-loyalty-with-gen-z

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