56% of brands operate via marketplace‑fulfilled channels like Fulfillment by Amazon (FBA) to some degree
Source: Radial: Driving Omnichannel Growth: Why B2B Fulfillment Defines Brand Success — Radial (2026)
Cite as: Radial. (2026). Radial: Driving Omnichannel Growth: Why B2B Fulfillment Defines Brand Success. Retrieved from https://research.agilebrandguide.com/research/radial-driving-omnichannel-growth-why-b2b-fulfillment-defines-brand-success