55% of consumers plan to shop across multiple retailers to secure the best deals
Source: Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence — Akeneo (2026)
Cite as: Akeneo. (2026). Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence. Retrieved from https://research.agilebrandguide.com/research/prime-day-2026-strategic-shifts-in-consumer-behavior-and-the-imperative-for-data-excellence