52% of consumers feel financially secure, a 3-point decline in two years
Source: Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty — Qualtrics (2026)
Cite as: Qualtrics. (2026). Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty. Retrieved from https://research.agilebrandguide.com/research/qualtrics-navigating-financial-strain-why-reliability-not-price-drives-customer-loyalty