50% of Gen Z bought resale online in the past year
Source: The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z — Seel (2026)
Cite as: Seel. (2026). The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z. Retrieved from https://research.agilebrandguide.com/research/the-post-purchase-imperative-building-trust-and-loyalty-with-gen-z